Banner Advertising

The main advantage that banner advertising has over other methods of online advertising is that banner ads are more eye-catching for internet users than text ads. It is much more effective in building your company brand awareness and recognition. Properly organized and managed banner adverting campaign is a cost-effective tool to drive potential customers to your website and to enhance your company brand image.

Banner advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation, sound, or video to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. Affiliates earn money usually on a CPC (cost-per-click) basis, for every unique user click on the ad, the affiliate earns money.

Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer’s interests.

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