Online Gambling Website Promotion
Online gambling websites make revenues from online players wagers, which means that the more players they have the more profit they generate. Bringing traffic to online casinos and poker rooms is the issue of prior importance for their owners. No doubt that recognized online casinos and poker rooms experience huge amounts of traffic due to their popularity and brand recognition. Anyway, beyond name recognition there is a number of creative strategies of how to bring players to your online casino or poker room.
Online marketing presupposes money spending on advertising and other ways of player attraction. Marketing budget can sometimes be the core factor of an online casino success. The main expenses of any online casino are associated not with support, maintenance, software upgrade, but with marketing activities.
Listing your online casino in major search engines, like Google, Yahoo!, AOL, Alta Vista, and others will never be sufficient when attracting users to your gambling website. The competitive nature of the online gambling industry has made it difficult to utilize traditional methods of internet marketing to increase casino traffic. It is highly advised to work out a comprehensive online marketing plan, define your target audience, thinking of a zest your online casino can have.
The main directions of online casino promotion are as follows:
- Search Engine Optimization (SEO).
SEO is the process of improving the volume or quality of traffic to a website from search engines via “natural” or un-paid (“organic” or “algorithmic”). Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search, and industry-specific vertical search engines. All SEO activities are directed to improve your online casino web presence.
- Affiliate marketing.
This marketing method is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. It is an application of crowd-sourcing. Affiliate marketing is basically a way for your affiliates (referrers) to make money from your online casino profits by simply referring people to the online casino or poker room. Usually a commission is paid to referrer from every real money bet a player referred by him has made.
- Email Marketing.
The strategy presupposes creating OPT-in and OPT-out mailing lists and sending your potential players newsletters and other marketing materials.
- Social Media Optimization (SMO).
This way of online marketing is a set of tools and methods for attracting visitors to website content by promoting and publicizing it through social media. SMO is a subset of social media marketing, which is promoting and publicizing products and services in general through social media.
- On-site marketing activities.
This way of online casino promotion is tightly connected with SMO activities. You can think of a promotion campaign like sending extra bonuses or “bring a friend” bonus, or anything else you can think of. If the event announced though social media channels it can have a really impressive positive impact.
Direct banner or other ways of advertising can be a significant plus when building your brand recognition. The more often your online casino or poker room name is seen by potential players, the more chances you have to obtain a reputation of a trusted casino.
- Search Engine Marketing (SEM).
SEM is the practice of marketing or advertising your web site through search engines, like Google, Yahoo or MSN, AOL, Alta Vista, etc. This sector of online marketing is associated with Pay Per Click PPC advertising.
- Offline advertising.
Offline advertising and marketing includes all possible offline promotion channels: TV, radio, bill boards, printed brochures, related events participation, etc.